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Sesame Street has long been a popular children’s television show that combines entertainment with education. The show launched on November 10th, 1969 and is the longest running children’s show in U.S. history. According to USA Today, Sesame Street has its largest audience ever with 8 million viewers in over 120 countries.
That’s an amazing testament to the power of a television show. Sesame Street has impacted so many lives. Even Google has gotten into the celebration by showing several characters from the show, including Big Bird, in its logo on the Google search engine page. This is nothing new to Google. When Christmas comes along, Google will probably modify its logo on the search engine page with symbols of this holiday as well. Google understands not only the fun of this cute modification but also the emotional connection to millions of its viewers.
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How can you, like Google, incorporate a current memorable event into your charity auction to create an emotional connection that your entire audience will experience? These symbols of our lives that everyone recognizes can cause sentimental feelings that go beyond your event. The more warm feelings toward your charity auction, the more buzz, publicity, hype, and exposure you can receive to boost your support.
What kind of memorable image should you use to promote your charity auction? Steer clear of anything controversial, such as politics (past and present). You should also use something that would reach the spectrum of your audience’s generations. Avoid events or icons that are specific to only one generation, such as pre-1960’s music or SpongeBob.
That is what makes Sesame Street a great choice. Who doesn’t like Bert and Ernie? And I don’t know any generation still among us that hasn’t had some connection to it. Others good choices may be a local hangout that has been around for generations, such as a drive-in or diner, toys that have been enjoyed by multiple generations, or classic movies.
So when marketing your charity event, think about icons or events that can stir the sentimental feelings of your donors. Use these fond thoughts to bring out the giving at your fundraising auction.
If you would like free help planning your benefit and charity auction or if you know someone who might benefit from our services, please contact Kevin Rutter, president of Hot Auctioneering, a professional auctioneer, speaker & writer. Kevin is ready to ignite the excitement at your next auction or event! Please visit his website at http://hotauctioneering.com/.
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